The best practices for web design keep evolving over time. There are no fixed rules while designing a website. The look that the client needs, the functionality of the site and the business needs all play an important role in the design of the site. Though most of the things are not absolute, there are certain things that are essential while designing websites. The site will not be complete if any of these elements is not there. These essentials can play a major role in helping your site rank well in search results. In order to understand these essentials, it is first important to understand what complete web design is in the first place.
Complete Web Design
Complete web design involves more than just the aesthetic appeal of the site. When a professional web designer creates a site, he/she makes sure that it is complete with all the designing essentials. Given below are some of these web design essentials.
In today’s competitive world, the business should take every advantage that it can get as far as performing in the online market is concerned. Today is the time of blended search results where images, videos and other features of the site also feature in search results. At such a time, businesses cannot ignore images. It is important to optimize these images and videos so that they rank well in search results and show up when a user searches for a related term.
PDF files have become a very common way of sharing brochures and white papers over the internet. If you optimize the PDF file and then publish it on the internet, the chances of it ranking in search results will be much higher than if it was not optimized.
The website footer is one of the most ignored aspects of the site. The footer is the last thing that the visitor to your site will see if your web page has good content. This means that the footer can be used as a last opportunity where the user may take any kind of action on the site. Hence, utilizing the footer in the right way can be very beneficial to your site.
Custom 404 Error Page
Each error that appears on your site has an error code. The error code 404 will appear if someone tries to access a page on your site and it is nonexistent. This page will appear when someone tries to open a page that is not there on your site anymore.
Cross Browser Compatibility
Many people think that once a site is built and ready for launch, everyone who visits the site will see it as it appears on the creator’s screen. However, this is not true. The site will appear in a different way for different users depending on the browser that the user has opened the site on. If your site has not been created keeping this in mind and if it has not been optimized for different kinds of browsers, it will not open properly for every user and this can have a negative impact on its performance.
Search Engine Optimization
Today, more and more companies are understanding the importance of SEO for their websites. SEO can play an important role in the design and development process of the site itself. Search engine optimization should be started on the site when it is being designed itself.
Search engines will first look at the robots.txt file when they visit a site. This file will guide search engines and help them decide what pages to index and what pages to ignore. Though it looks simple, it is a very important element of web design.
Optimized Page Load Time
People visiting websites have very little patience these days thanks to the convergence of the mobile and the web. At such a time, if your site takes a long time to load, people will get annoyed and leave your site, never to return again. That is why it is important to optimize page load time and make sure that your site does not take a long time to load.
There are many reasons to redirect a visitor from one page to another. Most designers will do a temporary redirect when a need to redirect a visitor arises. This is done because it is easy to handle and is much faster.
Though the look and design of your site play an important role in the success of your site, it is equally important to keep these elements of web design in mind in order to make sure that your site does well in search results. Keeping these elements in mind and designing your site according will have a very positive effect on your site’s rankings.